
The standard
others look to.
Custom color. Skincare-backed formulas. Seventeen years of runway-trusted craft — brought to every appointment.
- 17+Years
- 600+Five-star reviews
- 175+Artists trained
- 20+Organic ingredients
- New York Fashion Week
- Las Vegas Swim Week
- Miami Swim Week
Backstage. Runway. Real work.
We don't apply a tan. We engineer color — custom-mixed, skin-first, and built on a formula we created ourselves.
Custom color
Explore sessions about Custom colorEvery blend is mixed for your skin tone and undertone — never a one-size formula.
Artist training
View training about Artist trainingThe education behind 175+ artists nationwide, taught by the formulator herself.
BakD Sunless
Shop solutions about BakD SunlessOur own professional line — 20+ organic skincare ingredients, formulated in-house.

"I didn't just learn this industry. I built the formula it runs on."
Jena Huse has spent 17+ years perfecting sunless color — creating BakD Sunless and training 175+ artists across the country. No one else in this industry works the way we do.
20+ organic skincare ingredients. Trusted by thousands of artists nationwide — and every solution starts here, in the studio where it was created.

This is the best spray tan I've had from a person or a machine.


































